Dr. Hannu Verkasalo is CEO and Founder of VertoAnalytics. As a successful digital entrepreneur, Hannu has founded, built, and sold several companies in the digital space. He has also advised more than twenty ventures across the U.S. and Europe over the past 15 years and has had two successful exits (Menudata, Zokem). Most recently, he led the mobile and online research arm for Arbitron, acquired by Nielsen in 2011. Hannu holds a Ph.D. in mobile analytics and holds master’s degrees in social science, engineering, and economics.