Ira Sharp has over 15 years of experience in Industrial Automation, with a focus on IoT/ IIoT, Industry 4.0, Open Automation, Industrial Networking, & Cybersecurity. Ira heads the Automation Business for Phoenix Contact USA as the Director of Product Marketing - Automation. On top of his daily responsibilities of leading marketing, engineering, and sales teams, his thought leadership can be seen across many IoT/IIoT collaboration and educational platforms. Ira was named a "who's who" for IIoT in the 2020 Onalytica report and is a Co-Founder of the Industry 4.0 Club.